Natural Nourishing Shampoo made with Wild Icelandic Herbs
Softens and protects hair in need of reviving.
This gentle cleansing formula is kind to damaged hair, infuses hair with moisture, leaving hair healthier, stronger and more manageable.
Varmi shampoo contains a blend of hand-picked wild Icelandic herbs that heal and protect. These herbs come from the small village Laugarvatn in the south of Iceland.
Aqua (pure Icelandic springwater), Ammonium lauryl sulfate, cocamidopropyl betaine, sucrose cocoate, (vegetable) glycerin, sodium levulinate, sodium anisate, Sodium Lauroyl Glutamate, Sodium PCA, betula pubescens (birch) twig extract*, arctostaphylos uva ursi (bearberry) leaf extract*, achillea millefolium (yarrow) extract*, citrus grandis (grapefruit)*, salix phylicifolia (willow) extract*, sodium phytate, citrus aurantium amara (petitgrain)*, pogostemon cablin (patchouli)*, piper nigrum (black pepper*; limonene, linalool. alcohol
* Certified Organic Ingredients
Not tested on animals.
MADE IN ICELAND
What is Sóley?
Sóley Organics was founded in 2007, but its history goes back further than that. A bit more than a century, actually. Grab a seat and some coffee and cake. It's a good story.
The woman behind Sóley Organics is the Icelandic actress Sóley Elíasdóttir. Sóley is an iconic figure in Icelandic film and theatre who has left the stage to focus on her family's tradition of harnessing the healing properties of Iceland's native herbs.
Sóley's great-great-grandmother, Thorunn, was a particular inspiration to her in this. Thorunn, or Grasa-Thorunn (herb-Thorunn) as she was better known, was a famous healer and midwife. There are many stories about the lives she saved using her knowledge of herbs. There is even a story which claims that she was the first woman in Iceland to wear trousers!
Thorunn passed her wisdom on to her son, Erlingur, who used it to save all twelve of his children from the Spanish Flu.
Sóley's first product, GRÆÐIR, an all-purpose healing balm, was based on one of Erlingur's recipes. In Icelandic, græðir (grai-deer) means ‘healer’.
Sóley wants to make sure the spirit of Thorunn and Erlingur's herbal wisdom stays alive and flourishes. Following in her ancestors' footsteps, she does her best to make her products powerful but gentle. That is to say, ingredients that are effective on all kinds of skin problems, but so harmless and natural that you could eat them.
While we can't guarantee they'll actually taste good, we are very, very proud of our ingredients and production. Our ingredients and production are certified organic.
The active ingredients are wild-harvested from Iceland's highlands, which are among the cleanest, least-touched places on Earth. Sóley gathers them herself, with help from family and friends.
Our products are then made in an adorable little village of 300 people that stands between the shores of a northern fjord and the foot of a mountain named Kaldbakur. We get water for our products from a spring on Kaldbakur that is so pure you can drink straight from it.